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The International Journal of Management Science and Information Technology (IJMSIT)

The international journal of management Science and information technology (IJMSIT) is a refereed journal and publishes high-quality theoretical and empirical papers in the areas of management science and information technology. This journal reports the impact of information technologies on the managerial and organizational topics. IJMSIT develops a comprehensive and theoretical framework by using a multidisciplinary approach to management and information technology for researchers and practitioners.

 


Editor-in-chief: J. J. Ferreira, University of Beira Interior, Portugal, Email: jjmf@ubi.pt
Published: Quarterly
Copyright: 2012, North American Institute of Science and Information Technology (NAISIT)
ISSN: ISSN 1923-0265 (Print) - ISSN 1923-0273 (Online) - ISSN 1923-0281 (CD-ROM)

The relationship between organizational structure and market orientation. An empirical aproach
12 : Special Issue: 2012 AEDEM Annual Meeting ( 2014-06 )

Abstract:

This study analyzes different antecedents of market orientation and goes deeply into the analysis of the relationship between organizational structure and market orientation. The data for the empirical research comes from a sample of small firms belonging to the industrial sector in the geographical area of an economy of the south of Europe - the Andalusian economy. The study includes 85 correctly-completed questionnaires. The results confirm the effect of formalization, integration and centralization on the firms' marketing orientation, but they do not allow it to be stated that there is a relationship between firms' marketing orientation and complexity. The implication for management is the need to check the organizational structures in order for them not to slow down the introduction of market orientation.

Author(s): Tomás Cabello Cabello - Spain - University of Seville
María Ángeles Revilla Camacho - Spain - University of Seville
Manuela Vega Vázquez - Spain - University of Seville
Keywords: Market Orientation, organizational structure, industrial business, intangible resources
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