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The International Journal of Management Science and Information Technology (IJMSIT)

The international journal of management Science and information technology (IJMSIT) is a refereed journal and publishes high-quality theoretical and empirical papers in the areas of management science and information technology. This journal reports the impact of information technologies on the managerial and organizational topics. IJMSIT develops a comprehensive and theoretical framework by using a multidisciplinary approach to management and information technology for researchers and practitioners.

 


Editor-in-chief: J. J. Ferreira, University of Beira Interior, Portugal, Email: jjmf@ubi.pt
Published: Quarterly
Copyright: 2012, North American Institute of Science and Information Technology (NAISIT)
ISSN: ISSN 1923-0265 (Print) - ISSN 1923-0273 (Online) - ISSN 1923-0281 (CD-ROM)

EXPLORING THE INLFUENCE OF eWOM IN BUYING BEHAVIOR
14 : Issue14 - (Oct-Dec 2014) ( 2014-12 )

Abstract:

There is lack of published studies about the relationship between eWOM from SNS or Internet and purchase. This study intends to make a contribution to the understanding of this phenomenon. In order to do this, the research separates the eWOM arisen from the Internet and the eWOM arisen from SNS, and it includes gender as a moderator variable. Furthermore, the inclusion of experience and search goods in the analysis enriches the implications provided. In short, the main proposal of this study is to analyze the influence of eWOM and Internet referrals across different product types, including gender as a moderator variable.

 

Author(s): F. JAVIER RONDAN CATALUÑA - Spain - UNIVERSITY OF SEVILLE,
JORGE ARENAS GAITÁN - Spain - UNIVERSITY OF SEVILLE
PATRICIO E. RAMIREZ CORREA - CHILE - UNIVERSITY CATHOLIC OF THE NORTH
Keywords: eWOM, SNS, buying behavior, Internet
Download: Click here to download paper

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