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The International Journal of Management Science and Information Technology (IJMSIT)

The international journal of management Science and information technology (IJMSIT) is a refereed journal and publishes high-quality theoretical and empirical papers in the areas of management science and information technology. This journal reports the impact of information technologies on the managerial and organizational topics. IJMSIT develops a comprehensive and theoretical framework by using a multidisciplinary approach to management and information technology for researchers and practitioners.

 


Editor-in-chief: J. J. Ferreira, University of Beira Interior, Portugal, Email: jjmf@ubi.pt
Published: Quarterly
Copyright: 2012, North American Institute of Science and Information Technology (NAISIT)
ISSN: ISSN 1923-0265 (Print) - ISSN 1923-0273 (Online) - ISSN 1923-0281 (CD-ROM)

CREATIVE ECONOMY: MENTAL MODELS OF CULTURAL ENTREPRENEURS IN BELO HORIZONTE, BRAZIL
15 : Special Issue: 2014 Spanish-Portuguese Scientific Management Conference ( 2015-03 )

Abstract:

This study aims to analyze the common elements in the mental models of cultural entrepreneurs in Belo Horizonte, Brazil, as well as to contribute to the expansion of public policies that enable the development of such enterprises. The theoretical framework of this study addresses entrepreneurship and the mental models of entrepreneurs in the creative economy sector. This case study was conducted through multiple semi-structured interviews with five entrepreneurs of cultural enterprises in Belo Horizonte. The collected data indicates common elements of mental models between the entrepreneurs surveyed– most noted were the emotional and symbolic elements that led respondents to explore their mental representations in relation to their endeavors. It was evident, through their responses that their strong connections with their respective companies (almost symbiotic), fueled their motivation and commitment to the success of their enterprises.

Author(s): Anna Gabriela Miranda de Oliveira - Brasil - Faculdade Novos Horizontes
Marlene Catarina de Oliveira Lopes Melo - Brasil - Faculdade Novos Horizontes
Keywords: Entrepreneurship, Mental Models, Creative Economy
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