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The International Journal of Management Science and Information Technology (IJMSIT)

The international journal of management Science and information technology (IJMSIT) is a refereed journal and publishes high-quality theoretical and empirical papers in the areas of management science and information technology. This journal reports the impact of information technologies on the managerial and organizational topics. IJMSIT develops a comprehensive and theoretical framework by using a multidisciplinary approach to management and information technology for researchers and practitioners.

 


Editor-in-chief: J. J. Ferreira, University of Beira Interior, Portugal, Email: jjmf@ubi.pt
Published: Quarterly
Copyright: 2012, North American Institute of Science and Information Technology (NAISIT)
ISSN: ISSN 1923-0265 (Print) - ISSN 1923-0273 (Online) - ISSN 1923-0281 (CD-ROM)

E-tailing Quality Index
20 : Issue 20 (Apr-Jun 2016) ( 2016-06 )

Abstract:

This research study aims at developing and validating E-tailing quality index. It consists of the literature reviews of the past researches, which were done by various authors and while finding the dimensions for the e-tailing quality. The scale development methodology results into six factors comprises of Platform accommodation and customer centric functions, Satisfactory Product/Service quality, Knowledge about product and promptness, Delivery and Sales support, Customer service, Vision and Mission. It is a strategic tool to implement e-tailing quality index effectively and efficiently. This research can also be used to find the opportunities and critical areas which require attention.

Author(s): Pankaj Rawal - India - Indian Institute of Information Technology and Management
Deepali Singh - India - Indian Institute of Information Technology and Management
Keywords: E-tailing, Retailing, Marketing, Quality Index.
Download: Click here to download paper

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