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The International Journal of Management Science and Information Technology (IJMSIT)

The international journal of management Science and information technology (IJMSIT) is a refereed journal and publishes high-quality theoretical and empirical papers in the areas of management science and information technology. This journal reports the impact of information technologies on the managerial and organizational topics. IJMSIT develops a comprehensive and theoretical framework by using a multidisciplinary approach to management and information technology for researchers and practitioners.

 


Editor-in-chief: J. J. Ferreira, University of Beira Interior, Portugal, Email: jjmf@ubi.pt
Published: Quarterly
Copyright: 2012, North American Institute of Science and Information Technology (NAISIT)
ISSN: ISSN 1923-0265 (Print) - ISSN 1923-0273 (Online) - ISSN 1923-0281 (CD-ROM)

Differences between software retailers from cambridge and braşov regarding online marketing strategies
9 : Special Issue: knowledge strategies, decision making and IT in emergent economies ( 2013-09 )

Abstract:

This paper presents an analysis and a comparison of the software traders’ attitude from Braşov and Cambridge cities regarding the online promotion and marketing strategies used on the software market. Two surveys among traders in Cambridge and Brașov were performed and the results of the research emphasize a consistent difference between the software traders from Cambridge and those from Brașov. A large orientation to the e-commerce was discovered between the software retailers from Cambridge and a very small orientation to the online marketing and sales between the software traders from Brașov. At the research took part 13 software companies from Cambridge area and 21 software traders from Brașov area.

Author(s): Axenia Bianca Boitor - Romania - University of Braşov
Gabriel Brǎtucu - Romania - University of Braşov
Keywords: Internet, research, online sales, software
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