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The International Journal of Management Science and Information Technology (IJMSIT)

The international journal of management Science and information technology (IJMSIT) is a refereed journal and publishes high-quality theoretical and empirical papers in the areas of management science and information technology. This journal reports the impact of information technologies on the managerial and organizational topics. IJMSIT develops a comprehensive and theoretical framework by using a multidisciplinary approach to management and information technology for researchers and practitioners.

 


Editor-in-chief: J. J. Ferreira, University of Beira Interior, Portugal, Email: jjmf@ubi.pt
Published: Quarterly
Copyright: 2012, North American Institute of Science and Information Technology (NAISIT)
ISSN: ISSN 1923-0265 (Print) - ISSN 1923-0273 (Online) - ISSN 1923-0281 (CD-ROM)

Product innovation effect on consumer’s perceptions
9 : Special Issue: knowledge strategies, decision making and IT in emergent economies ( 2013-09 )

Abstract:

Romanian market, as a developing marketplace is plundered with products created by latest scientific discoveries or innovative technologies of the moment. The purpose of this article is to explore the perception of Romanian consumers among innovative technologies products. The novelty characteristics of new product innovations may stimulate users to accommodate the product to other uses, derived from the original ones or not. Different studies about new products acceptance on the market are carried out by specialists from various fields of activity but the focus of this paper is to clarify how are perceived those products by consumers from the marketing point of view. Marketing science can inhibit or accelerate the rhythm of innovations that are being introduced on the market, by preparing absorption of new products in more or fewer stages. After reviewing the literature, it is presented an exploratory type research, based on a survey data collecting information. The findings of the study indicate that Romanian consumers has little concern about latest innovations, but they wants, in the same time, to solve day-to-day life problems that they face, in previously unattempt fashions. The study is among the first in this field and is still in the preliminary phase for the consolidation of new theories that are to be validated by building a scientific economical-statistical-mathematical model to anticipate customer response to a product that utilizes an absolutely different technology.

Author(s): Lucian-Florin Onişor - Romania - The Bucharest University of Economic Studies
Mihai-Ioan Roşca - Romania - The Bucharest University of Economic Studies
Keywords: innovation, marketing, consumers' perception, innovative technologies products, Romania
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