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The International Journal of Management Science and Information Technology (IJMSIT)


The international journal of management Science and information technology (IJMSIT) is a refereed journal and publishes high-quality theoretical and empirical papers in the areas of management science and information technology. This journal reports the impact of information technologies on the managerial and organizational topics. IJMSIT develops a comprehensive and theoretical framework by using a multidisciplinary approach to management and information technology for researchers and practitioners.


Editor-in-chief: J. J. Ferreira, University of Beira Interior, Portugal, Email:
Published: Quarterly
Copyright: 2012, North American Institute of Science and Information Technology (NAISIT)
ISSN: ISSN 1923-0265 (Print) - ISSN 1923-0273 (Online) - ISSN 1923-0281 (CD-ROM)

The Clash of Business Models in Emerging Economies: The Case of Wind Energy Industry in Africa
10 : Special Issue: knowledge strategies, decision making and IT in emergent economies - Vol II ( 2013-12 )


With the rise of emerging economy EE as main engine of global growth, the intensified competition in the wind energy industry and internationalization to EE, enterprises need to rethink and innovate their business models in order to succeed. The overall purpose of this article is to increase our understanding of the drivers of business model innovation (BMI) in EE, particularly in the wind energy industry. Qualitative, multi-case design is applied, where three cases within wind energy industry in Africa are studied - Siemens (Germany), Suzlon (India) and Goldwind (China). The results show that there is a difference between “Developed-country Multinational Enterprises” (DMNEs), such as Siemens, and “Emerging-county Multinational Enterprises”, such as Suzlon and Goldwind, in the way they approach BMI in EE. To gain a competitive advantage in EE requires capabilities to deal with the specific EE related drivers of change: 1) fast growth and high demand combined with high uncertainty; 2) lower level of market-oriented socioeconomic development; 3) stronger governmental influence on the market; and 4) the need for simple, cheap and easy to maintain technologies. Therefore, it is important that managers position their enterprises in the EE first as local players and only then as multinationals. Our study indicates that future research should focus on the main elements and the drivers of change that would shape BMI by adding new variables, specifically related to EE.

Author(s): Derek Campbell - Sweden - Halmstad University
Mike Danilovic - Sweden - Halmstad University
Fawzi Halila - Sweden - Halmstad University
Maya Hoveskog - Sweden - Halmstad University
Keywords: business model innovation, emerging economies, EMNEs, DMNEs
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